ne plus ultra was founded in 2000 by Casey McKee, its owner. As more and more audio retailers around the country embraced convenience, control, and gadgetry over audio and video performance, they effectively abandoned the music and film lovers who desired a real experience from their systems at home. Casey saw a growing need: a need for a high-end audio store in Austin that would cater to people who wanted to really be moved by their collections of music and film recordings. He thought that he could very effectively bring years of experience (now 44 as of this year!) with the finest high-performance components in the world to bear in this venture. ne plus ultra's clients, not only in Texas but also around the US, and in the UK, Europe, and Mexico, agree it has indeed become a reality!
In 2004 ne plus ultra hired Will Kidd, and added his talents and experience to the staff. Will, like Casey, is a musician as well as a high-end audio buff, and has over 35 years of experience in selling high-performance audio and video in central Texas. Will brings an uncommon combination of knowledge, critical acumen, and above all, complete dedication to the client's satisfaction, to every encounter.